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The Get-Started Guide to M-Commerce and Mobile TechnologyPDAs, Internet phones, web pads - wireless is here in a big way. But just because potential customers have "unplugged" themselves doesn't mean you can't reach them. The best news is, you don't need a lot of computer expertise to capitalize on the snowballing mobile commerce trend. "The Get-Started Guide to M-Commerce" is a nontechnical, easy-to-use introduction that takes you and your company through the strategic, ...
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Building a Winning Sales ForceLife after work no longer conjures up images of couples wandering the malls, playing golf, and taking endless Caribbean cruises. As baby boomers reach their 50s and 60s, they are redefining what it means to retire. Many of them are still choosing to work or create a whole new life entirely. What they crave is vitality, joy, and meaning in their lives. Author David Borchard has been helping adults rejuvenate ...
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Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's ConsumersAs China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China.
Chocolate Fortunes offers the first inside look at the battle ...
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Career Match"Career Match" is a one-of-a-kind guide that uses the author's revealing 10 minute self-assessment to help people discover their ideal work. Featuring in-depth chapters for each personality type, the book shows readers how to find a career that fits their passion and personality, and then shows them how to get it. It is an invaluable resource for those in need of direction, whether they're seeking a new path ...
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Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues"From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs - or "blogs" - are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, ...
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Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business ToolsGoogle is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. "Go Google" is a comprehensive guide to everything readers need to know about Google's myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized ...
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Improving Your Project Management SkillsEach year, project managers, certified Project Management Professionals (PMPs(R)) and other project-focused professionals from all over the country enroll in the American Management Association's project management seminars. Based on one of the most popular of these renowned seminars, "Improving Your Project Management Skills" is both a practical reference for beginners and a handy refresher for seasoned professionals.
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