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Mobile Marketing. How Mobile Technology is Revolutionizing Marketing, Communications and AdvertisingAs users drift away from TVs and computer screens, the smartphone has become the ultimate social device, creating radical new challenges for the marketer. Digital Marketing expert, Daniel Rowles, sets out to explain how an effective digital strategy is designed and implemented, as well as what tools can be used to measure marketing effectiveness.
Starting with a review of the technology itself - both hardware ...
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Appreciative Inquiry for Change Management. Using AI to Facilitate Organizational DevelopmentAppreciative Inquiry (AI) is one of the most exciting and increasingly recognized concepts being used to facilitate organizational change. This book studies AI in depth, illustrating the method of asking particular questions and envisioning the future, encouraging staff to consider both the positive and negative systems in place and to recognize the need to implement change. It demonstrates how AI can be practically ...
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Readymade Job Search LettersA well-written letter can help you to secure a job interview. It directs attention to your good points and away from your weaker ones, helping you to create the right impression and get your point across clearly and concisely. Whether you have considerable experience, are looking for a first job, or returning from a career break, you need to be able to write a professional, business-like letter. Your letter ...
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Preparing the Perfect Job Application: Application Forms and Letters Made EasyApplication forms are designed to filter out unsuitable applicants and to ensure candidates for interview can be assessed objectively. How do you make sure that you pitch yourself properly and ensure your job application is more successful than those of others in the candidate pool? This book holds the answer.
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Executive Writing Skills for ManagersDeals with the English business writing you need at the top of your career. This title focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. It is suitable for those who have to excel in their English business writing.
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